Club Med confirms new resort in Gramado

Singapore, 20 July 2023 - Club Med, the French premium all inclusive resort chain, and DC Set Group, an entertainment innovation hub, signed today, July 20th, an agreement for the construction of Club Med Gramado, in Rio Grande do Sul. The project will have an investment of more than 200M€ and will be the fourth Resort of the group in the country - the first 100% Exclusive Collection in South America, the highest luxury seal of the brand - occupying an area of 200 thousand m².

The partnership was made official in the French Club Med Resort Val d'Isére, and was attended by Henri Giscard d’Estaing, the president of Club Med, Janyck Daudet, Club Med CEO for South America, and Dody Sirena, Partner and co-Chairman of DC Set Group. The construction of the new Resort is expected to be delivered in 2025.

Rodrigo Mathias, DC Set Group CEO; Dody Sirena, DC Set Group partner and co-chairman; Henri Giscard d’Estaing, Club Med global president; Janyck Daudet, Club Med CEO for South America

“For nearly 45 years Club Med has accompanied Brazil in its remarkable tourism development. With a strong momentum in domestic travel and a resumption of ski vacations in the Alps in 2022, Brazil has become Club Med's fifth largest market. This new project of the first Exclusive Collection Resort in South of America demonstrates our desire to move forward providing our customers with a premium holiday experience in the unique destination of Gramado, and to contribute to the international reach of this destination, thanks to our position as world leader in premium all-inclusive Resort”, comments Henri Giscard d’Estaing.

According to Janyck Daudet, "this new project comes to reinforce our commitment to provide unforgettable family vacations in unique places. And Gramado is this destination, already recognized and loved by Brazilians, which offers fun and attractions for all tourist profiles. Now, with Club Med Gramado, travelers will have an option of a multicultural, diverse and safe environment, with a series of activities and experiences within the premium all inclusive service for which we are recognized worldwide ".

For Dody Sirena, "in addition to the honor of being partners of Club Med, as a company that was born in Rio Grande do Sul, it is a privilege to be together in the implementation of a resort of excellence in Gramado. Over more than 40 years in the entertainment industry, we have learned that tourism needs events to shine and that was our inspiration to dream up this project. We will blend our experience with the culture and tradition of Rio Grande do Sul and the knowledge of the largest tourism brand in the world."

Currently, Club Med is the world leader in all inclusive and experiential premium holidays, with around 70 units spread across 26 countries. In Brazil, it has three Resorts: Club Med Lake Paradise (Mogi das Cruzes, SP), Club Med Rio das Pedras (Mangaratiba, RJ) and Club Med Trancoso (Bahia). DC Set Group is nationally known for the management and commercialization of multicultural spaces, such as Villa Lobos and Água Branca parks (in São Paulo), Pedreiras (in Curitiba), Cais Embarcadero (in Porto Alegre), in addition to the São Paulo Zoo, and for the great cultural projects it develops, such as the Tomorrowland Brasil and Planeta Atlântida festivals.

About Club Med

Founded in 1950 by Gérard Blitz, and later joined by Gilbert Trigano, Club Med invented the all-inclusive vacation club concept and childcare concept, with the creation of the Mini Club in 1967. With operations in 40 countries around the world and over 80 Premium and Exclusive Collection resorts, Club Med offers a piece of mind holiday experience in exceptional destinations and locations. With the support of shareholder Fosun Tourism Group and the successful implementation of its repositioning strategy, Club Med is now the world leader in all-inclusive and experiential premium holidays for families and active couples. Club Med employs nearly 25,000 Friendly Organizers (G.O) and Friendly Employees (G.E), representing 110 nationalities.
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About DC Set Group

DC Set was a pioneer in the 80s and 90s to produce major international tours in Brazil, and today is one of the largest and most complete entertainment group in the country, formed by seven business verticals (festivals, content, concerts, venues, sports, ticketing and family) that bring together companies and initiatives related to culture and sport, from music festivals, national and international shows, content production, management of arenas, concert halls and other spaces, organization of sports leagues and competitions, cultural events, exhibitions and artistic shows.